Appalshop News

RFP for Design Work for Appalshop Archive

11 months ago


Marketing Materials for Appalshop Archive Campaign

Proposals due 11:59PM Tuesday August 31st, 2021


Jessica Shelton

Development Coordinator

[email protected]


Over its 50+ years as a multi-disciplinary arts and education center, Appalshop has amassed a growing body of archival materials that include thousands of hours of 16mm film, videotape and audio recordings as well as photographic negatives and prints, paper documents and material ephemera created primarily by individuals from Appalachia. Appalshop’s audiovisual holdings comprise the largest collection of moving image documentation of the central Appalachian region in the world.  The Appalshop Archive safeguards and improves access to these materials, which offer a multifaceted view of the region and bear witness to shared histories of economic oppression and labor struggle, social activism as well as racism, resilience, music, art, family bonds and lived experiences across a community with a profound sense of place-based identity. 

In order to sustain and improve access to the collections, the Archive is in need of critical upgrades to its physical infrastructure, including  the replacement of a leaking roof, expanded storage and a dedicated work space where archive staff can safely process, preserve, and digitize archival materials. The Archive's ability to make a wealth of currently inaccessible materials available to current and future generations of community members, scholars, researchers, and the public, will grow with improvements to its infrastructure.

 With architectural and engineering plans drafted, we are now embarking on a 4-year capital campaign made possible by an Infrastructure and Capacity Building Challenge Grant from the National Endowment for the Humanities. To meet the 3:1 Challenge, we must raise $375,000 to leverage $125,000 from the NEH for this $500,000 project.

Appalshop Archive is seeking submissions from digital artists and designers to help us in our marketing and campaign efforts to help raise these funds. Appalshop Archive is currently focused on highlighting four crucial themes around life in Appalachia as told through the materials in our archive: BIPOC in Appalachia, labor history of Appalachia, women’s history in Appalachia, and family and social life in Appalachian culture.

RFP Requirements

For this proposal, please provide us with the following:

  • A one pager highlighting BIPOC communities of Appalachia
  • A creative, tangible overview of Appalshop Archive and its importance to community (booklet, pamphlet, trifold, etc)

Appalshop Archive will provide images, logos, and verbiage to be used. Please email Jessica Shelton at [email protected] for access to Archive content to use in your proposal. 

If your proposal is selected, you will be working with Appalshop’s Archive and Development staff to produce final products.

Please submit your final proposals as a PDF to Jessica Shelton at [email protected]


  • Assets that can be transferable from print to digital
  • Material should withstand lifespan of campaign (4 years) with no/minimal updating
  • These materials should help Appalshop leverage monetary support for NEH campaign
  • Materials should be easily accessible to vision impaired
  • Should appeal to broad audience that Appalshop serves and interacts with
  • Materials should be in format that Appalshop can update in-house, preferably using the Adobe Suite

Final Deliverables

  • Booklet with overview of Appalshop Archive
  • One pager focused on BIPOC communities in Appalachia
  • One pager focused on the history of labor in Appalachia
  • One pager focused on women’s history in Appalachia
  • One pager focused on family and social life in Appalachian culture

Budget Details

We have set aside $4,000 for the completion of this project.


  1. RFP is made public on July 28th, 2021
  2. Deadline for submissions is 11:59PM August 31st, 2021
  3. Our Archive and Development staff will begin reviewing submissions on September 1st, 2021
  4. Those who submit will be notified whether or not they have been chosen for this project by September 10th, 2021
  5. The candidate chosen will have 4-6 weeks to work with Appalshop Archive and Development staff to complete the final deliverables
Back Home